White Hot, the Hair Care Range for Grey and White Hair, Wins Beauty Award

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White Hot, the hair care range for grey and white hair, has been awarded the Beauty Editor’s Choice in the Yours Beauty Awards 2013

Nottingham, Notts, United Kingdom., December 3, 2013 - (PressReleasePoint) -

Almost 50% of women in the UK are aged over 45[1], and recent research shows that we’re going grey younger than ever[2]. To celebrate those with grey and white hair, Yours magazine has taken the step of awarding a hair care brand specifically for grey and white hair its Beauty Editor’s Choice Award.

White Hot Hair (www.whitehothair.co.uk ) was created when Founder, Jayne Mayled, was looking for an efficacious range that was positive, celebratory and looked great on the bathroom shelf. She also wanted to challenge the unspoken beauty “taboo” of grey hair.  

Jayne said: “We believe that grey is just a colour choice, but there’s no doubt that embracing your natural white or grey hair is still considered a surprising decision, and lots of people are talking about it. This is our first award for White Hot and we’re thrilled our products have been recognised by Yours.”
The range includes a grey hair shampoo (http://www.whitehothair.co.uk/brilliant-shampoo.aspx ) and five other products containing specialist ingredients such as KeravisTM to strengthen, Shea Butter extracts and White Truffle to moisturise, Sweet Blue Lupin to brighten and Baobab Oil to smooth and nourish.

The Beauty Editor’s Choice is a new category for Yours Beauty Awards 2013, adopted to award products that the editorial team thought worthy of

Lifestyle, Hair & Beauty, Consumer, Retail, Nottingham

Press Contact:
Charlotte Burges

White Hot, Ruddington Manor, Manor Park, Ruddington, Nottingham, NG11 6DS

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