Whole Foods Market expands rewards program to Dallas-Fort Worth

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New program aims to delight customers with savings and surprise rewards

AUSTIN, Texas (July 27, 2016) – Whole Foods Market announced on its quarterly earnings call today that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program online at www.wholefoodsmarket.com/rewards.

“The rewards program is really about showing appreciation for our customers,” said Matt Nitowski, Global Executive Director of Customer Connection Marketing at Whole Foods Market. “We are excited to bring customers a program that they’ve been asking for and that celebrates their love of good food.”

The grocer’s first rewards pilot launched in Philadelphia in 2014, and once this market test is complete in Dallas-Fort Worth, Whole Foods Market intends to roll out this rewards program nationally.

The program offers a number of rewards, including 10 percent off your first purchase as a new rewards member, a one-time offer for 15 percent off the department of your choice, and select free products. The more customers shop at Whole Foods Market stores, the more rewards are unlocked.

Three lucky DFW-area shoppers who sign up for the rewards program before Aug. 31 will win free groceries for a year.

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