Win an FTM Carbon with the Titus Human Billboard Volunteer Program

Titus Cycles recently announced the launch of its Human Billboard Volunteer Program, where one lucky Titus fan will have the chance win a complete 2010 FTM Carbon mountain bike, valued at $5,500. There is one minor catch though – the winner must design, and agree to receive, a Titus tattoo somewhere on their body.

Win an FTM Carbon with the Titus Human Billboard Volunteer Program!
January 28, 2010 (Tempe, AZ) – Titus Cycles recently announced the launch of its Human Billboard Volunteer Program, where one lucky Titus fan will have the chance win a complete 2010 FTM Carbon mountain bike, valued at $5,500. There is one minor catch though – the winner must design, and agree to receive, a Titus tattoo somewhere on their body.
“Titus has always had a passionate fan base,” said Jeff Titone, Marketing Director of Titus Cycles. “And what better way to reward owner loyalty than with a new bike!”
The Human Billboard Volunteer Program will be hosted on the Titus Cycles fan page on Facebook (http://www.facebook.com/tituscycles) using the Fan Ideas application (http://www.bulbstorm.com/business/fan-idea-challen...), powered by Phoenix-based Bulbstorm. The Fan Ideas application will capture fans’ tattoo designs – and the body part where they will display their Titus loyalty – while allowing other fans to share and rate submissions.
“In the current economic climate, where advertising budgets are limited, we have the unique challenge of trying to reach as many customers as possible while keeping advertising campaigns cost-effective,” said Titone. “The unique two pronged approach of our latest campaign, using both traditional print and social media, allows us to reach the maximum amount of consumers, while allowing us to keep advertising expenses in check.”
“Bulbstorm’s Fan Ideas application makes it simple and fun for fans to share their passion for brands by sharing their ideas with friends,” said Bart Steiner, CEO of Bulbstorm. “We’ve seen Fan Ideas drive growth of a brand’s fan base by 400 times in as little as two months. Everyone loves to share their own ideas with their friends.”
About Titus: Titus Cycles out of Tempe, Ariz., is a leading manufacturer of high-end mountain and road bikes. The company builds frames from aluminum, carbon fiber and titanium and holds exclusive licenses for numerous frame technologies.
About Bulbstorm: Bulbstorm Inc. is a leading provider of online innovation communities and marketing platforms and the parent company of Bulbstorm.com. Bulbstorm’s mission is to facilitate collaborative innovation between companies and their customers, partners and employees.
Bulbstorm technology and expertise power innovation on social networking sites (such as Facebook) and in custom communities built upon the patent-pending technologies fueling Bulbstorm.com’s growth. Founded in 2007, Bulbstorm.com is now one of the world’s most popular idea-sharing communities, surpassing combined traffic figures for idea-sharing sites owned by Starbucks and Dell. In 2009, Facebook highlighted Bulbstorm’s approach as a model case study for fan engagement on its platform.
For more information on Bulbstorm, please visit http://www.bulbstorm.com/business.