Windchimes Communications – A Social Media Agency

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Windchimes Communications – A Social Media Agency
Redefining communication through conversational marketing strategies
Mumbai, February 2009:
Windchimes Communications, a social media communications agency was set up in 2008 to help companies & brands engage with their consumers effectively by using social media and by creating word-of-mouth in the virtual world - both online and mobile.
One of the toughest challenges that marketers face today is making communication more real, humane and meaningful. Started by two young entrepreneurs, who nurture a passion for communication, Windchimes, helps marketers deal with these challenges.
Windchimes helps create awareness for brands in online platforms. It engages with the brand audience by conducting a dialogue and through the process of participation, brings the brand into their consideration set. Windchimes also monitors, analyzes and presents feedback of online users which is vital intelligence for marketers.
Windchimes makes use of social media tools like blogs, social networking sites, social boomarking sites, microblogs, community forums and discussion boards amongst others to create impactful communication for their clients. Windchimes follows a tiered process to help clients communicate in a more real, more human fashion and provide value to their consumers.
•Step 1: Devise a social media strategy in line with brand objectives & deliverables
•Step 2: Prepare an execution calendar with a clear list of deliverables at each stage
•Step 3: Create platforms to aid execution; microsites/blogs/community platforms, etc
•Step 4: Develop content (articles, case studies, videos, pictures, SNS applications),
•Step 5: Prepare social media release and list in key online directories
•Step 6: Influencer identification and outreach. Create links with influencer’s blogs.
•Step 7: Social Media seeding including initiating brand discussions, sharing videos, participating in Q&As and Discussion Forums amongst others
•Step 8: Monitoring & Tracking brand content by sending monthly reports on the online buzz for the brand
Social media can be applied to any sector as long as the objective is to engage & dialogue with the audience. Windchimes offers it services under the following categories:
Social Media for Marketing Function:
Conversations about brands are slowly but surely moving online. It is very important for marketers to be present in these discussions or risk losing out.
Windchimes offers a bouquet of social media services for marketing by understanding the brand and its needs thoroughly, getting a grip on its current online status and mapping out a SMM strategy along with an execution calendar. Thereafter appropriate social media tools are developed that will help the brand meet its social media objectives.
Using social media, marketers can turn average consumers into brand ambassadors. A very good example of social media being put to use would be the recent US elections, where Barack Obama deployed a well thought out social media strategy to win the elections. Read more about it on the Windchimes blog.
Social Media for Corporate Communications Function:
In today’s scenario it has become very important for companies to safeguard their reputations. With the advent of the Internet, it is a matter of minutes before information spreads and opinions are formed. Companies need to invest in social media to stay on top of public opinion, be it information being seeked or suggestions being provided or issues being faced by consumers.
Social media allows companies to listen to people and engage them in a prompt and engaging manner and to be projected in a more humane fashion. It comes in extremely handy as a tool to spot the first signs of damage to reputation and resolve it before it gets out of hand.
Windchimes aims to help companies by understanding corporate communication objectives and accordingly formulate a Windchimes Online Reputation Management™ (WORM™) programme.
Social Media for Human Resources Function:
The rise of social media within the organizations (even with employees) warrants a new approach for employee communication and collaboration. We believe that the days of banning social media in office are long gone. Instead employers must learn ways to optimize use of social media to their advantage.
Social Media can play a very critical role for Human Resource functions in two areas:

a. Increasing Employee Engagement and thereby productivity
b. As a tool for Corporate Recruitment of potential candidates
Windchimes has devised and executed some of the social media strategies mentioned above for our clients including leading companies & brands like Kaya Skin Clinic, NDTV Imagine, HUL & SolidWorks. Catch a glimpse of the work we have done for Kaya by reading the case study.
Says Sandhya Sadananda, Head Maven at Windchimes, “Most successful brands in the world have been built on the power of word-of-mouth, one of the most potent, yet the most underutilized tools of communication. It is difficult to tap into the potential of word-of-mouth in the offline world, but possible to do it online using the power of social media.”
Adds Nimesh Shah, Head Maven at Windchimes, “At Windchimes, we advice and guide brands and companies on ways to get out of their ivory towers and mingle and actually ‘dialogue’ with their consumers. We help our clients become ‘friends’ with their consumers.”
He further added, “We believe that social media is where the future of communication lies. We help our clients come up with innovative ways to connect with their consumers online.”
Find out more about the people behind Windchimes – Sandhya and Nimesh by clicking here. Go Green also happens to be Windchimes’s favourite cause. Read more about their efforts on Going Green.
If you want to get in touch with us click here or write to us at contact@windchimes.co.in.
Read the Windchimes Blog on social media and join the Linked In group Indian Social Media Landscape, Facebook group Windchimes Social Media Agency and follow Windchimes Tweets.