Woolworths Selects ATG to Power Customer-Centric Online Shopping Experience

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LONDON, UK - 9 February 2010-ATG(Art Technology Group Inc., NASDAQ: ARTG), the premier provider ofcommerce solutions

has been selected byWoolworths to power the growth of its online shopping platform. Like many leading globalretailers, Woolworths understands the critical importance of establishing an effective presenceonline. Its objective is to offer customers what they want – an engaging and significantlypersonalised shopping experience.

Woolworths will launch its new site on the ATG Commerce platform later in 2010.

Craig Ludwig, Divisional Director of General Merchandise at Woolworths says, "In simpleterms, ATG's transactional framework is the engine under the bonnet. It will give us theflexibility we need to develop a shopping experience that rivals the best in the world. Ourcurrent pick from store model for example is fairly rigid. This new platform will allow us tooffer customers merchandise sourced from a variety of facilities and considerably expand therange of groceries, clothing and household items that can be sold onWoolworths.co.za

.

"As Internet usage has increased in South Africa, demand for sophisticated online retailexperiences has risen significantly. Meeting this demand is crucial as we build our onlinebusiness in the coming months. The need to achieve these growth objectives is a key reason thatwe have chosen to work with ATG. By using ATG Commerce, we can ensure that our site supportsour need to substantially increase our site traffic and the number of transactions, bydelivering an engaging and personalised experience each time our customer visits the Woolworthssite."

Frank Lord, Vice-President of ATG's EMEA region, says, "ATG will help Woolworths expand itsonline business and deliver the tailored cross-channel shopping experience today's shoppersexpect. We look forward to supporting Woolworths online growth strategy in the monthsahead."

ATG Commerce will offer Woolworths customers real-time control of highly relevant andstreamlined cross-channel shopping experiences using personalisation, segmentation, and'searchandising' strategies.

About Woolworths Direct

Woolworths Online is the e-commerce channel of Woolworths, and is located at the followingwebsite:www.woolworths.co.za.Customers are able to shop online for a range of food, homeware, digital, beauty and a limitedrange of clothing items, and have their shopping delivered in most of the major metropolitanareas of South Africa.

Through an enterprise development programme we support Niche Logistics, a black empoweredcompany, who manage our on-line deliveries to customers. Niche Logistics manages a nationalfleet of delivery vans and drivers that are allocated to specific stores within designatedareas. Each driver is effectively their own boss, running their own business.

About ATG

A trusted, global specialist in

e-commerce

, ATG (Art Technology Group, Inc., NASDAQ: ARTG) hasspent the last decade focused on helping the world's premier brands maximize the success oftheir online businesses. ATG Commerce is the commerce platform and business user applicationsolution top-rated by industry analysts for powering highly personalized, efficient andeffectivee-commercesites. ATG's platform-neutral optimization services can beeasily added to any Web site to increase conversions and reduce abandonment. These servicesinclude ATG

ecommerce-optimization-services="ecommerce-optimization-services"

recommendations="recommendations">Recommendations

and ATG's live help services, including ATG eStara Click to Call, and Click to Chat. Thecompany is headquartered in Cambridge, Massachusetts, with additional locations throughoutNorth America and Europe. For more information, please visithttp://www.atg.com.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. Allother product names, service marks, and trademarks mentioned herein are trademarks of theirrespective owners.

This press release contains forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995. These statements involveknown and unknown risks and uncertainties that may cause ATG's actual results, levels ofactivity, performance or achievements to be materially different from any future results,levels of activity, performance or achievements expressed or implied by such forward-lookingstatements. Important risk factors affecting ATG's business generally may be found in itsperiodic reports and registration statements filed with the Securities and Exchange Commissionatwww.sec.gov.

News Source : Woolworths Selects ATG to Power Customer-Centric Online Shopping Experience