LAS VEGAS (March 13, 2014) –Polaroid Fotobar is ecstatic to announce that one of only a few 20x24 Polaroid cameras in existence today will be on display – and in use – at the newest flagship location inside The LINQ in Las Vegas. This is the same model camera that has photographed presidents, celebrities, famous ad campaigns and renowned photography exhibits, and it will now become an exhibit of its own inside The Polaroid Museum.
The world-famous 20x24 Polaroid camera was developed in 1976 when Edwin Land built an exceptionally large camera to demonstrate the beauty of the new Polaroid large-format color film to its shareholders. The resulting camera produced extraordinarily detailed instant photos that were 20 inches wide and 24 inches high.
Since then, the rare cameras have been commissioned to photograph Presidents Jimmy Carter, Bill Clinton and Barack Obama, along with First Ladies Barbara Bush and Hillary Clinton. Photographer and artist William Wegman also used the camera to capture the beauty (and sometimes absurdness) of his Weimaraner hunting dogs.
Chuck Close was one of a handful of artists who was granted special permission by Polaroid in the late ‘70s to use the 20x24 camera in exchange for some of the resulting prints. More than 30 years later, Close’s work came full circle when editor Graydon Carter asked him to shoot a 20-celebrity spread for Vanity Fair’s 20th Hollywood issue, which hit newsstands this March. Close chose to capture the life-size portraits of Brad Pitt, Kate Winslet, Robert De Niro, Martin Scorsese, Oprah Winfrey, George Clooney, Steven Spielberg, Scarlett Johansson and others exclusively with the 20x24 Polaroid camera.
Like Close, Andy Warhol was among the select few to gain access to these cameras when they were first introduced. His work with the 20x24 camera became famous in 1980 when he created a self-portrait that featured the artist holding his own 20x24 portrait with the influential camera in the background. This memorable self-portrait will be featured at The Polaroid Museum, alongside the “Capturing Celebrity” exhibit. Presented by The Andy Warhol Museum, this exciting exhibit will showcase 50 of the pop art icon’s most famous Polaroid snapshots.
Warhol’s self-portrait represented one of the most ingenious and innovative ways for artists to capture the core of the creator. By turning the camera on the producer of great works – in essence, pulling back the curtain to reveal “the wizard” – the artist can become a part of their masterpieces, rather than apart from them. This is exactly what Tim Mantoani set out to do in 2006 when he began working on a personal project called “Behind Photographs,” which will also be on display at The Polaroid Museum.
Mantoani, who has produced spreads and ad campaigns for Sports Illustrated, Newsweek, ESPN The Magazine, Coors, Coca-Cola, EA Sports and Oakley, used the 20x24 camera to capture more than 150 acclaimed photographers who posed alongside their most well-known or coveted photos.
“Behind Photographs” features Bob Gruen holding his snapshot of a cross-armed John Lennon sporting his famous shades in New York City; Douglas Kirkland behind an intimate portrait of Marilyn Monroe wrapped only in a sheet; and Neil Leifer clutching a captured moment in history as Muhammad Ali stands victoriously over Sonny Liston during a 1965 fight.
Each photograph includes a caption that was hand-written by the photographer, or, in this case, the subject. Kirkland cleverly uses his caption to create more questions than answers, “This is from my Evening with Marilyn,” it reads.
A select number of these “Behind Photographs” images will be featured when The Polaroid Museum and Polaroid Fotobar flagship store open at The LINQ in Las Vegas this spring. The 20x24 Polaroid camera will also be on display and available for use. Stay tuned for more details!
About Polaroid Fotobar Founded in 2012, Polaroid Fotobar is the first of its kind, fun and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. Each location offers the ability to instantly print your pictures -- wherever they may reside -- utilizing the exclusive Polaroid Classic Border Logo picture format in three different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, stone, metal, bamboo and more. Polaroid Fotobar locations also offer an array of Polaroid branded products and feature “Fototenders,” available to offer friendly, expert and hands-on support to assist in instantly turning customers’ best photos into lasting memories. Additionally, many Polaroid Fotobar products are available on the web at www.polaroidfotobar.com.
About The Polaroid Brand Polaroid is one of the world’s most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the