Toyota City, Japan, January 15, 2014—Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles topped the 6 million unit mark as of December 31, 2013, reaching 6.072 million units1. The latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.
Helping mitigate the environmental effects of vehicles is a priority at Toyota. Based on its belief that environment-friendly vehicles can only truly have a positive impact if they are widely used, Toyota has endeavored to encourage the mass-market adoption of hybrid vehicles.
As of this month, Toyota sells 24 hybrid passenger car models and one plug-in hybrid model in approximately 80 countries and regions around the world. Furthermore, within the next two years, Toyota will launch a total of 15 new hybrid vehicles worldwide, including the new “Harrier Hybrid” in Japan on January 15 and the new “Highlander Hybrid” in the United States in the near future. Toyota will continue augmenting its product lineup even further and increasing the number of countries and regions where it sells hybrid vehicles.
Toyota calculates that as of December 31, 2013, Toyota hybrid vehicles2 have resulted in approximately 41 million fewer tons3 of CO2 emissions—believed to be a cause of global warming—than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 15 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar size.
In August 1997 in Japan, Toyota launched the “Coaster Hybrid EV” and launched the “Prius”—the world’s first mass-produced hybrid passenger vehicle—in December. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.
Toyota has positioned hybrid technologies that enable the use of different fuel combinations, including the component technologies necessary for development of various environment-friendly cars, as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to raise performance, reduce costs, and expand its product lineup—including that of non-hybrid environment-friendly vehicles—to create vehicles that are popular with consumers.
1Including plug-in hybrid vehicles; Toyota data 2Excluding the Coaster Hybrid EV and Quick Delivery 200 3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO
Toyota Hybrid Vehicle Sales
Based on TMC data (Unit = 1,000 vehicles)
*Global figures contain sales from markets other than Japan, North America and Europe
*1Global figures contain sales from markets other than Japan, North America and Europe; Figures as of December 31, 2013 and based on Toyota data; *2Production ceased in 2008 and production of a new model started in 2011; *3Kluger Hybrid (for the Japanese market) production ceased in 2007; *4Crown Royal production ceased in 2003, Crown Sedan production ceased in 2008
TMC Hybrid Vehicle Chronology
Toyota Hybrid System (THS) unveiled
Coaster Hybrid EV launched (Japan only)
Prius unveiled (launched in December)
Cumulative global Prius sales top 50,000 vehicles
Estima Hybrid launched (Japan only)
Crown Royal series with Mild Hybrid System launched (Japan only)
Cumulative global hybrid vehicle sales top 100,000 mark
Cumulative global Prius sales top 100,000 vehicles
Crown Sedan with Mild Hybrid System launched (Japan only)
Toyota Hybrid System II (THS II) unveiled
Alphard Hybrid launched (Japan only)
Completely redesigned second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)