[x+1] Experiences Record Growth in Q4 and FY 2009 With Strong Adoption of its Leading Online Targeting Platform

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Demand for its website, landing page and digital media optimization solutions driven by customer successes

NEW YORK, N.Y., Feb. 9, 2010 – [x+1], the online targeting platform leader, today announced it had achieved record revenues, robust topline growth and profitability for the fourth quarter of 2009. Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue for the year was up 63 percent over 2008.

The strong Q4 and year-end results were fueled by various performance factors, including a number of significant new Fortune 500 business wins as well as incremental revenue gains from existing customers as they experienced measurable conversion and ROI results on their digital campaigns.

[x+1]’s success in 2009 was also driven by its foundational work on data partnerships and data integration, the culmination of which was the release of its Open Data Bridge™. This next-generation technology seamlessly integrates consumer data from multiple sources, allowing greater precision in audience segmentation and targeting and thereby enhancing conversion results. The rich variety of data sources and types [x+1] can work with includes in house, demographic, purchase intent, social graph and contextual.

Further, these impressive results were driven by continued strong adoption of [x+1]’s leading demand-side audience targeting platform, as more marketers and agencies seek out a single, comprehensive solution that meets their multichannel online marketing needs in a cost-effective manner. Its platform components include:

• Site+1, a targeting and personalization technology that provides each website visitor with highly relevant, individual experiences, enabling brands to realize the vision of true one-to-one performance marketing while generating campaign ROI and conversion lift.

• Media+1, a targeting platform for both pre-purchased and exchange-based digital media that enables a single point of management for all campaign buys and allows one-click access to bidding on exchange-based inventory.

• Landing Page+1, which creates dynamic, tailoring pages based on visitor profiles and traffic sources (paid search, organic search and display ads) in order to match the right landing page to the right audience, every time.

John Nardone, Chairman and CEO of [x+1], said it was noteworthy that the company was able to help customers achieve consistently strong results, even in the face of increased publisher CPMs (cost per thousand impressions), and the rising complexity of the ad-buying marketplace because of its advanced audience targeting and personalization technologies.

“Because our advanced technology solutions can deliver just the right audience in real time, every time, our customers are able to keep their campaign’s ROI positive even as impression costs rise,” Nardone said. “This not only fuels performance gains, but leads to increased digital media investment, benefiting the industry as a whole.”
“For these reasons, we’re understandably proud of what we were able to achieve in 2009, with results that exceeded our expectations,” Nardone added. “Based on a solid business pipeline and major partnerships in the works, we fully expect 2010 to be an even stronger year for [x+1]. “

About [x+1]
[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision-making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.

Follow us on Twitter @xplusone.

Contact: Wendy Marx, Marx Communications (203-445-2850 or wmarx@marxcommunications.com)