XP's Demise is OEMs' Opportunity: New Opinion Paper from Avnet Embedded EMEA

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Jul 9, 2014

Maidenhead, UK - Avnet Embedded, a business group of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), said in a new opinion paper published today that OEMs must be ready to seize on the commercial opportunities that the recent withdrawal of Windows XP support presents – or watch their competitors get there before them.

The paper, which can be downloaded here, www.tinyurl.com/XPMustPay, concedes that the demise of XP (including its XP Professional variant) has led to security issues, as well as disruption to the business model of OEMs who had, for many years, based their products on it.

But at the same time, it outlines new revenue opportunities for OEMs, based on migration to embedded software – some variants of which are built on the same kernel as XP and preserve its familiar features.

Crucially, these variants can also mean:

  • Up to 40% cheaper licenses than XP – so OEMs can increase their profitability whilst still passing on savings to their end-users
  • Greater support longevity than XP – up to April 2019 for some versions
  • Specialist functionality for specific vertical market end-users (e.g. retail)
  • Rapid,  low-cost deployment – no development costs for writing new drivers and devising workarounds for application incompatibilities
  • New business opportunities in previously hardware-only accounts and with prospects from other channels

Nick Donaldson, Director Software, EMEA, commented: “The withdrawal of XP is ancient history – now OEMs need to regroup and focus on how they not only replace existing revenues but also grow them. Migrating to embedded software is one such option – it can replicate all XP's strengths, across all devices and platforms, 40% cheaper than previously, and with guaranteed support for the next five years.”

The XP expertise that OEMs already have can be transferred to these embedded environments far more easily than any other, transforming the migration market into a bigger, more lucrative, more rapidly accessible source of revenue.

Donaldson continues: “OEMs can now profitably go after new migration business as well as easily deliver critical migration services to their existing customer base. This turns the disruption of XP withdrawal into an opportunity-rich play on many different fronts.

The paper also touches on the issues surrounding migration from XP to Windows 7 and 8, and the huge financial implications for OEMs of choosing to run with extended, paid-for XP support, rather than migrating to alternatives.

To download the paper, go to  www.tinyurl.com/XPMustPay

For more information, and to speak to an Avnet Embedded spokesperson, please use the contact information below.

About Avnet Embedded

Avnet Embedded is a product business group within Avnet Electronics Marketing EMEA, an operating region of Avnet, Inc., (NYSE: AVT). Avnet Embedded serves the market-wide need for displays, embedded computing hardware, software, networking and wireless products. It enables leading industrial equipment and device manufacturers to develop better and smarter devices for their end customers, across sectors including industrial, automotive, retail, digital signage, gaming, IT channel, medical/healthcare and green energy.

The group also provides customers with finished or customised products and training, system integration and ODM (Original Design Manufacturer) services through its European technical centres and partners.  Avnet Embedded is based across 11 offices, serving 19 countries in EMEA, and has over 3,000 customers, including household names like Bosch, GE Healthcare, H&M, Olivetti, Siemens, and many others.

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