Yahoo! Cricket, India’s #1 Cricket site, gets cricket fans closer to the real game

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Bangalore, May 4th, 2009: Press Release Point - Yahoo! Cricket, India’s #1* Cricket site, brought digital cricket enthusiasts closer to the real game through the ‘Clued2Cricket’ online contest held to test the cricketing IQ of the sport enthusiasts. Ten lucky winners won an all-expense paid trip for two to watch the live action of the ICC World Twenty20 England 2009 finals on June 21. Also, 21 daily winners and 3 weekly winners took home high-end watches. See Winners list here http://cricket.yahoo.com/cricket/contest-winners _______

Over 250,000 users took the contest over a period of 3 weeks, between March 26 and April 15, on Yahoo! Cricket, www.cricket.yahoo.com. The contestants had to crack 10 clue-based, multiple choice questions. They were allowed multiple attempts and the last submitted score was recorded as the final score. Winners were chosen among the contestants with the highest scores.

“We are delighted with the response to the contest. Clued2Cricket provided a platform for passionate cricket fans to demonstrate their enthusiasm for the sport and gave them an opportunity to watch the ICC World Twenty20 2009 finals at the Mecca of cricket “Lord’s” said Nitin Mathur, Director – Marketing, Yahoo! India.

Yahoo! Cricket enjoys patronage by over 2 Million unique visitors, which gives it the enviable status of being the number 1 Cricket site in India*

Recently, Yahoo! India entered into a 3-year partnership with the International Cricket Council (ICC) becoming the exclusive online partner for all ICC events. The partnership gave Yahoo! India users access to exclusive images, videos, interviews and player chats around all major ICC events — ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

*(ComScore Media Metrics, March’ 2009).

About Yahoo! India

Yahoo! India (www.yahoo.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India. Yahoo! India seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a ‘must-buy’ partner of choice for advertisers, globally. Yahoo! India also offers an array of communications, commerce and content services that serve as a starting point for online needs of Internet users.