Yasminadotcom Revamps Its Home Page With A Fresh New Look

Posted March 12th, 2013 by Diwanee

Yasmina.com, the leading online for women in the MENA region, unveils a brand new home page format showcasing its most popular categories, fashion, beauty and make–up among others, whilst offering its users an overall more visually appealing and personalized experience.

Dubai, United Arab Emirates., March 12, 2013 - (PressReleasePoint) –Yasmina.com, the leading online for women in the MENA region, unveils a brand new home page format showcasing its most popular categories, fashion, beauty and make–up among others, whilst offering its users an overall more visually appealing and personalized experience.

The re-vamped home page comes to life with a new, cleaner layout, offering improved content categorisation, larger and higher quality images and more engagement opportunities, thereby giving users a more attractive and inviting gateway into Yasmina.com.

A new Shopping section has been added to the navigation bar, extending the Yasmina offer to ecommerce, presenting our users with a variety of fashion items to purchase online, from bags and shoes to jewellery and accessories.

The Yasmina.com home page is broken down into several sections starting with the top ‘breaking news’ section showcasing the latest and most up-to-date local and international fashion, celebrity and beauty news, be it the Abaya fashion show during Dubai Fashion week, the Prada show from Paris Fashion Week or the winners from the Oscars. The new daily ‘Yasmina in a minute’ web-show is also featured in this top section, giving users all the latest news in a one-minute daily bitesize video.

A dedicated ‘community’ section has been introduced to the new home page highlighting the various interactive opportunities across the entire portal from our social media platforms to customised assessment tests to weekly competitions.

The main categories corresponding to the most popular content on Yasmina.com, Fashion, Beauty and Make-up are brought to life on the new home page with larger images, whilst highlighting the trending articles in each section. “We have created a room for every section to embrace the latest updated fashion, beauty and make-up content among others that reflects the user interests” says Hervé Cuviliez, CEO, Diwanee

The new home page offers visitors a fully customizable experience. With its integrated social network Wayyana, it allows them to comment and sharearticles, follow other Wayyana users whilst rewarding them with badges based on their level of interaction. Wayyana has been designed around the interests of its members.

Hervé Cuviliez, Diwanee Media Company’s CEO commented: “Yasmina.com reflects women’s interest and aspirations. In redesigning Yasmina’s homepage, we addressed the relationship our readers have with our portal, and launched a new design with innovative features that will help enhance every user’s experience. We can now offer personalized content based on the user’s behavior. We are committed to supporting our premium content with the most cutting-edge technology, ensuring our users get the most from their time with Yasmina.com”

Yasmina.com is the leading fashion and beauty portal for Arab women offering insider access, unparalleled original editorial and video content with unique personal experience to an influential generation of Arab women. It also allows its registered users on Wayyana to interact not only with their friends but also with leading experts from different fields. Yasmina.com strives to continuously develop its structure and content in order to provide its readers with the most cutting edge experience.

Log on to www.Yasmina.com for the daily inspiration, ideas and advice. Stay tuned for exciting rewards and surprises…the best is yet to come!

About Diwanee Media Company

Diwanee Media Company is a digital media company, building one of the largest female audiences in the Middle East. Diwanee specializes in producing original premium content, for regional clients, from editorial to videos, distributed through its portfolio of Arabic female sites, Yasmina.com, 3a2ilati.com, Atyabtabkha.com. For more information on Diwanee Media Company and Yasmina.com, please contact: Mélanie Euverte melanie.euverte@diwanee.com

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