zanox Advertiser Statistics now reveal post view results

True Post View offers advertisers added transparency and control

Berlin, 9 June 2010– zanox, a global market leader for performance-based online marketing, presents a new release of its Advertiser Statistics: As of now, views and post views will be listed separately. This means, advertisers can now find out at a glance, how many views have been generated via zanox True Post View Tracking (TPV). This advanced functionality therefore creates added transparency for the network's advertisers.

zanox already offers advertisers versatile control over their post view activities. In this way, advertisers can give targeted clearance to those publishers, who should be authorised for TPV. In addition, the TPV partnerships can be individually regulated by means of separate conditions models and cookie lifespans. Now, for the first time, the Advertiser Statistics also display a separate overview of the results of all post views generated.

"We welcome the newly-created transparency for advertisers, since it - together with uniform rules and a fair system of payment - forms the basis for trustful cooperations," says Marc Majewski, CEO of advanced STORE, which, as an international VIP Publisher, counts among the most successful publishers in the zanox network.

Post view expands the spectrum of traditional payment models

For advertisers, zanox True Post View opens up additional partnerships with zanox classified partners, international marketers and advertising networks, creates high display reaches on a performance basis, and thus unites marketing and sales in an efficient manner.

Via post view publishers - and in particular those with access to strong-reach content sites – advertisers gain additional meaningful opportunities to use exclusive ad spaces for branding and display advertising on a performance basis.

Clear post view rules create the necessary basis of trust

zanox offers complete and uniform tracking of all processes and intelligent separation and evaluation of channels at the same time. These are the prerequisites for preventing excessive process costs and double payments in performance-based online marketing.

Besides provisions covering the standard sizes of ad media and their placement on websites, the zanox Code of Conduct creates additional specific rules for all post view activities.

"The guidelines set out in the zanox Code of Conduct serve as the basis for trustful cooperation within a transparent network and guarantee the constant high quality of TPV programs," says Dimitrios Haratsis, zanox Regional Director DACH.

In addition, advertisers will receive a "Post View User Guide" from their personal zanox contact, containing information on all issues surrounding the post view subject, as well as tips for successful implementation.

Important links:

• zanox Wiki: FAQ True Post-View

• href="/us/zanox/about/zanox_code_of_conduct.html">zanox Code of Conduct

• zanox Advertiser Solutions

  
   
  

About zanox

zanox is a global market leader in performance-based online marketing, with a global presence in all core markets. Their consistently positive development is based on a performance-based business model, aligned towards innovation, technological development, and excellent service. More than 2000 advertisers worldwide place their trust in

title="zanox Affiliate Marketing">zanox Affiliate Marketing

for the efficient marketing of products and services on the internet and benefit from the local support.

title="zanox Web Services">zanox Web Services

and the

title="zanox Application Store">zanox Application Store

serve top companies in all industries in the monetisation of new internet and mobile applications.

zanox places great importance on the quality of its global publisher network, which it guarantees by means of best personal service from industry experts, as well as by swift and transparent payment. The zanox Open Company philosophy is filled with life on a daily basis through, among others, numerous Blogs, thezanox Wiki, and the open API. In addition, the

title="zanox Campus">zanox Campus

in Berlin, the Silicon Valley and Milan serves as an international meeting point for developers and the web community.

All information on events and other important news from the company and the online industry can be found under:

title="zanox Official Blog">blog.zanox.com

,

title="zanox Events">zanox.com/events

ortwitter.com/zanox

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