zanox launches first Application Store for the affiliate marketing industry

New single sign-on zanox Connect provides easy and secure solution for integrating applications; Entries to the zanox $2 Million Application Store Contest may now be uploaded to the Application Store

Berlin – June 3, 2009 –zanox, a global leader for performance-based online marketing, today launched the Open Beta version of its new zanox Application Store, the world’s first application store for the affiliate marketing industry, as well as its new single sign-on solution zanox Connect, which enables smooth and easy application integration for a seamless user experience.

The zanox Application Store is an innovative b2b-platform that gives publishers and advertisers the opportunity to discover new performance-based marketing tools. Designed to help developers monetize their innovations, such as widgets, software and services for the Internet and mobile world, the zanox Application Store enables developers to introduce and distribute their applications directly to zanox’s network of more than one million publishers and over 2,000 international advertisers worldwide. Furthermore, the zanox Application Store gives access to the network’s 60 million product offers that can be retrieved automatically via zanox Web Services.

Quality benchmark system helps finding best-performing applications

Publishers and advertisers will be able to use the zanox Application Store to discover ready-to-use applications, widgets and software services. In order to guide users through the steadily growing number of product offers and help them identify the best-performing and most successful applications, the zanox Application Store will use a quality benchmark system: In order to ease the search process, zanox AdRank indicates how the applications are performing. In addition, a star-ranking system as well as a comment function shows the level of satisfaction from previous users.

With the zanox Application Store, developers can easily reach out to the entire zanox customer base and, in the beginning, earn money in a traffic-sharing model. At a later stage, developers will be also able to charge advertisers and publishers directly, using different types of revenue-sharing models. In addition, users who have yet to become zanox partners will also be able to browse the zanox Application Store in order to find interesting widgets.

Single sign-on with zanox Connect

The new single sign-on solution called zanox Connect ensures an easy, smooth and secure way of integrating applications. This process is similar to what is being widely used on platforms such as Facebook. Once logged-in, using an application can be done via just one click. Thanks to zanox Connect, developers can now create applications that optimize the affiliate marketing performance of their customers. Due to the application’s ability to access the publisher’s and advertiser’s data in a controlled way, developers will be able to offer tailored and value-added solutions with a seamless user experience.

 “Our intention is to consistently provide our customer base with new and creative performance-based marketing tools, while allowing developers to monetize their innovation power,” said Thomas Hessler, CEO and co-founder of zanox. “With the zanox Application Store, we are truly tapping the full potential of our network’s collective intelligence, benefiting everyone involved.”

$2 Million zanox Application Store Contest: Contestants now asked to enter next phase

With the launch of the zanox Application Store, contestants of the recently kicked-off $2 Million zanox Application Store Contest can now start uploading their applications and take their contributions to the next contest level. The $2 Million zanox Application Store Contest, which is being held in conjunction with the M&A advisory company Corporate Finance Partners, will award the winning business model(s) an investment of up to two million US-Dollars for the best monetizing application based on zanox Web Services.

Webtrekk, a high-quality provider of Web analytics focusing on online marketing and conversion rate improvement, was recently awarded the winner by zanox from the first 1 Million Euros zanox Web Services Contest in March 2009. Along with intelliAd’s Bid Management Tool CPCagent, Webtrekk’s winning application Webtrekk Q3 will be among the first software-solutions zanox publishers and advertisers will be able to purchase from the zanox Application Store. Further promising contributions may also include in-game or video advertising, contextual ads, behavioral targeting solutions, recommendation systems and review tools, as well as applications for social communities or mobile devices.

zanox Application Store – selection of first applications:

• intelliAd Bid Management Software:intelliAd is a software for optimizing SEM campaigns in Google Adwords and Yahoo. With intelliAd advertisers and agencies can increase the efficiency of their campaigns by up to 30 per cent.

• Webtrekk Q3 Web Analytics:With Q3, Webtrekk offers one of the most powerful Web Analytics engines on the market. Unlimited segmentation, multi-dimensional correlation and more.

• Cliplister Product Video Widget:The Clipster product video widget provides publishers with original product videos, ready to be embedded in their websites.

• Jochen Schweizer Product Search Widget:The Jochen Schweizer product search widget calculates how many search results fit into a search term.

• DCI AG WAi Widget:With the WAiWidget, advertisers can provide publishers in the zanox network with their newsletters. The newsletter distribution and publication is automatically managed by the new WAi technology. Publishers receive exclusive content such as product news or special offers.

• zanox News iGoogle Gadget:Get the latest updates on zanox news, affiliate programs and promotions with the zanox news iGoogle gadget.

Important Links:

• zanox Application Store

• target="_blank"

  title="zanox Wiki Q & A">zanox Wiki: Application Store Q & A

• title="zanox Wiki">zanox Application Store: Wiki Documentation

• $2 Million Dollar zanox Application Store Contest

• zanox Web Services Blog

• zanox Official Blog

• href="../../../../../de/publisher/products/affiliate-marketing.html">zanox Affiliate Marketing

About the zanox Publisher Initiative

The zanox Application Store and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetize their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services as well as the zanox VIP Club for top-performing publishers.

"The zanox Publisher Initiative aims to take the overall quality of our network, products and services to a yet unrivalled level," says Uwe Bormann, Marketing Director of zanox. "By leveraging the market’s feedback to address our partners’ needs, we’re striving to become the global ‘Network of Choice’."

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) program. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visitwww.zanox.com,blog.zanox.com,www.twitter.com/zanoxorwww.zanox.com/events

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