Entry of Global Subscription Billing Leader Heralds Rise of Subscription Economy in Asia
Singapore – May 14th, 2014
Zuora, the leader in subscription commerce, today announced their plan to open an office in Singapore to support its growing customer base in Asia. This follows the opening of Zuora’s European office in London and Asia Pacific operations in Australia in 2010 and 2012 respectively to meet the growing demand for its services globally. Over 25% of Zuora’s business now comes from outside the US and and in the last year, Zuora increased its international staff by over 40% to respond to increased opportunity in those markets.
Zuora’s journey to global leadership began in 2007 with a singular vision of a Subscription Economy -- a world where companies of all sizes would offer broad libraries of services via subscriptions instead of the traditional model of delivering products. In the last six years, the emergence of subscription-based services build around recurring revenue business models has caused a major transformation across multiple multi-billion dollar industries. This massive shift is having a disruptive and profound impact on companies across the globe in a wide-range of sectors, including media, technology, consumer retail, telecommunications, financial services and healthcare services, to name a few.
Backed by tier one venture capitalists like Benchmark Capital, Redpoint Ventures, Index Ventures and Silicon Valley pioneers like Marc Benioff, CEO and founder of salesforce.com, Zuora has been enabling this new model by building the next generation commerce, billing and finance platform.
Enabling the Subscription Economy
Fast forward six years, the Subscription Economy is already a $500 billion market and is set to grow exponentially as innovations are increasingly delivered as services. A 2013 Economist Intelligence Unit (EIU) Survey found that four out of every five (80%) businesses are currently seeing changes in the way customers prefer to access services, and as a result over half (51%) have integrated new pricing and delivery models – i.e. subscriptions, sharing and rental goods and services.
Zuora has also become one of the fastest growing software-as-a-service (SaaS) companies in the world and is helping some of the biggest global enterprises like HP, Dell, Tata and TripAdvisor and innovative startups like Box, Docusign and Zendesk quickly adopt new, innovative business models to transform industries and reach new markets.
Driving Innovation in Singapore
While the shift to recurring revenue business models is a worldwide phenomenon as evinced by the EIU survey, it has also caught on in a big way in Singapore which came in at an impressive 7th in this year’s Bloomberg Global Innovation Index. Innovations in technology are now also trending towards subscription delivery models and with the explosion of innovation in Singapore, businesses here have embraced the global trend towards subscription delivery models which has lead to Zuora’s expansion into the country.
As a proven enabler of innovative new business models, Zuora has seen this shift, seeing a rise in demand for its services in the region and counts customers like Singapore Press Holdings (SPH), ViewQwest and PropertyGuru amongst its early adopters in Singapore.
Marc Diouane, Executive Vice President, Global Field Operations, Zuora said, “This is the first time i have seen a software company gain traction so quickly in my 20 years of managing a global business. This is testament to the meteoric rise of the subscription economy and Zuora’s place at the forefront of this phenomenon.”
Mr. Joseph Tan, Senior Vice-President for Information Technology, SPH said, “We needed an integrated CRM and subscription platform to manage our growing print and digital subscriptions, and to give us a clear view of our subscribers. Together with Salesforce.com, Zuora will enable us to achieve this.”
Jani Rautiainen, Managing Director and Co-founder of Singapore’s leading property website PropertyGuru said, “There was a pressing need to automate our billing processes as we continue to grow as a company. Zuora provided the flexibility and modularity to work across the different markets in which we operate.”
Vignesa Moorthy, Chief Executive Officer of ViewQwest Pte Ltd, “Our old ERP system was unable to handle the increase in volume when we entered the residential market – it was not possible to automate our payment processing. Zuora was the most robust and customizable system available and it allows the flexibility required for the new online services that we plan to roll out in the near future.”
About Zuora, Inc.
Zuora is the global leader in subscription commerce and billing, helping companies in every industry transition to the Subscription Economy. Enterprise leaders and high-growth companies alike use Zuora's multi-tenant cloud platform to launch, scale, and monetize their subscription services. Zuora's applications work where traditional ERP applications fail: Subscription pricing, quoting, orders, recurring billing, recurring payments, and renewals. Built from the ground up by SaaS industry veterans from from salesforce.com, Accenture, Google, eBay, Oracle and Vitria. Zuora customers include Informatica, Tata Communications, Box, Xplornet, Ustream and Reed Business Information. To learn more about Zuora, please visit www.zuora.com.