Viewership of both traditional TV and streaming platforms, which are gaining an increasing share of total video content consumption on TV screens, also grew in December. On a month-by-month basis, traditional TV viewing increased by 3%, while streaming surged by 8%.
Viewership of both traditional TV and streaming platforms, which are gaining an increasing share of total video content consumption on TV screens, also grew in December. On a month-by-month basis, traditional TV viewing increased by 3%, while streaming surged by 8%.
Streaming’s share of total TV viewing rose to 9.5%, up from 9.1% in November and 7.1% in December 2023. YouTube and Netflix led the way, increasing their shares to 2.3% and 2.2% respectively. Canal+ Online (+25% AMR) and SkyShowtime (+16%) also recorded increases, contributing to the surge in streaming.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
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