Hampshire, UK – 19th June 2024: A new study from Juniper Research , the foremost experts in fintech & payment markets, has found that global transaction value from embedded payments (in-app and online platform-integrated payments) will increase 134% by 2028, up from $1.1 trillion in 2024.
Hampshire, UK – 19th June 2024: A new study from Juniper Research , the foremost experts in fintech & payment markets, has found that global transaction value from embedded payments (in-app and online platform-integrated payments) will increase 134% by 2028, up from $1.1 trillion in 2024.
A2A (Account-to-Account) payments have become highly prevalent in recent years; facilitated by the availability of one-click checkout options. The reduced cost of A2A payments versus cards for merchants, alongside instant payment processing, enables payments to be added to different eCommerce journeys; driving growth.
An extract from the new report, Global Embedded Finance Market 2024-2028 , is now available as a free download .
A2A: Self-fulfilling Growth
The research found that embedded payments have become commonplace in usage and support due to improved cost and time efficiency completing transactions; facilitating 21 billion one-click checkout experiences in 2024. This number is expected to increase, as more merchants support A2A payments.
Research author Matthew Purnell remarked: “Transparent instant payments embedded in checkouts reduces cart abandonment due to increased efficiency and consumer satisfaction; cementing a codependency between A2A and embedded payments. Therefore, A2A is a payment method embedded finance vendors must offer in the rapidly evolving payment landscape.”
Banks Emerging to Disrupt Market
The report also found that as the embedded finance market has matured, fintechs no longer solely provide embedded payments, as banks enter the fray. For example, Goldman Sachs formed partnerships to offer embedded payroll services and payments in software products. Banks, being trusted institutions offering embedded payments, legitimise embedded solutions; facilitating consumer trust. Consequently, fintechs must expand offerings to remain distinct from other vendors, whether by offering A2A payments, increasing B2B capabilities, or utilising multi-rail payment solutions.
About the Research Suite
The new market research suite offers the most comprehensive assessment of the embedded finance market to date; providing analysis and forecasts of over 70,200 datapoints across 60 countries over five years. It includes a ‘Competitor Leaderboard’ and examination of current and future market opportunities.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global financial sector, retained by many of the world’s leading banks, intermediaries and providers.
For further details please contact Sam Smith, Press Relations
- T: +44(0)1256 830002
- E: sam.smith@juniperresearch.com
Related Research
For related research please browse our Fintech & Payments section and associated topics:
Add new comment