This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie ™ , ongoing now. Barbie Project Friendship will be available in October on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X S, and PC through Steam and the Microsoft Store.
El Segundo, Calif. and London, UK (July 17, 2024) – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games , the leading publisher of family-friendly interactive entertainment, has revealed details of its upcoming game, Barbie Project Friendship ™ . This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie ™ , ongoing now. Barbie Project Friendship will be available in October on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X S, and PC through Steam and the Microsoft Store.
Check out the full game announcement trailer here and additional assets here .
Follow the dynamic duo, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they set out to save the run-down Malibu Waves Community Center with a total glam makeover, supported by friends and family. Along the way, unlock fabulous outfits, explore new areas of the community center, and dive into fun activities with familiar faces like making ice cream with Ken, renovating the arcade with Teresa, and customizing scooters with Nikki.
The game was created with the support of television series head writer Ann Austen, who has produced and developed numerous Barbie animated series and specials, including the iconic hit series Barbie Dreamhouse Adventures™ and Barbie A Touch of Magic™, which serve as the world in which Barbie Project Friendship is set. Featuring the original English voice cast from the TV series, fans and children can play the game’s main adventure solo or invite a real-world bestie to join in a series of mini-games in two-player local coop.
"We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern gaming platforms and PC for the first time,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With Barbie Project Friendship , players can expect to create cherished memories with friends, embodying the spirit of fun, friendship, and creativity that Barbie represents."
“It is an honor to work with Mattel on such a profound and beloved brand,” said Stephanie Malham, Managing Director of Outright Games. “Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.”
Since 1959, Barbie has been inspiring the limitless potential in every girl. Countless children have imagined their own adventures, shaping their futures through play. As Barbie celebrates her 65th anniversary, the brand is celebrating its legacy of inspiring stories and shaping the future.
Barbie Project Friendship will be coming to Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X S, and PC available on Steam and the Microsoft Store in October 2024.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com.
Press Contacts:
Mattel
Casey McDonald
Casey.McDonald@Mattel.com
Outright Games
Swipe Right
emily@swiperight.gg
EL SEGUNDO, Calif, October 27, 2021 – Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they've created something for every Nike, UNO and basketball fan in this collection.”
“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game's iconic colors, design elements and a special 3-4 card design into the following products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.
- Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys.
Fans can visit @UNO, Nike and @MattelCreations and for more information.
Add new comment