Developed by Casual Brothers, Matchbox Driving Adventures will be available September 20, 2024, on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X S, and PC available on Steam and the Microsoft Store.
El Segundo, Calif. and London, UK, June 7, 2024 — Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, the leading publisher of family-friendly interactive entertainment, has today revealed the first all-console and PC video game inspired by the die-cast collectible toy brand Matchbox™. Developed by Casual Brothers, Matchbox Driving Adventures will be available September 20, 2024, on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X S, and PC available on Steam and the Microsoft Store.
Matchbox Driving Adventures will allow players to unlock, customize, and race digital versions of their favorite authentic Matchbox vehicles. Compete alone, or with up to four friends in local multiplayer and embark on epic missions across six diverse environments, speeding through various tracks all with multiple variants offering plenty of ways to put the pedal to the metal.
Designed for all styles of play, Matchbox Driving Adventures offers two distinct game modes. In Adventure Mode, players explore Matchbox Adventure Island at their leisure, solving intriguing problems for its inhabitants amidst rich, evolving landscapes. Alternatively, Competition Mode ramps up the excitement by featuring a series of uniquely varied tracks where players can compete for an exhilarating and enchanting racing experience.
Perfect for newcomers and longtime enthusiasts of the brand, Matchbox Driving Adventures offers a dynamic and captivating experience that honors the storied legacy of Matchbox, giving players the ability to:
- Customize and race 12 original Matchbox vehicles
- Explore six unique environments and race across 14 different tracks plus variations
- Explore and complete over 30 quests in Adventure Mode
- Compete with up to four players in local multiplayer in Competition Mode
“Bringing Matchbox back to consoles and PC is a significant milestone for Mattel Digital Games,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “Outright Games has captured the essence of Matchbox, creating an engaging world that beckons families to explore and compete with the model cars they know and love. We are eager to introduce a new generation to the legacy of Matchbox as they discover the joy of exhilarating real-world adventures and the thrill of the open road.”
“Working with Mattel on Matchbox Driving Adventures has been an incredible opportunity to adapt a legacy brand for a video game,” added Stephanie Malham, Managing Director of Outright Games. “Creating faithful replicas of some of the most iconic vehicles under the label has been a tremendous labor of love that we know collectors and newcomers will enjoy unlocking and customizing as they navigate the game. We’re looking forward to fans of all ages getting hands-on with the different modes and exploring what Matchbox Driving Adventures has to offer.”
Founded in 1953 by automotive enthusiast Jack Odell, the legendary Matchbox brand was created to solve a challenge for his daughter, who could only bring toys to school that fit inside a matchbox. This led to the iconic "matchbox car," captivating her school friends and birthing a brand that has since brought miniature die-cast car and vehicle models to children and collectors globally. Over the past 70 years, Matchbox has expanded to include model kits, action figures, and large-scale models, maintaining high standards of authenticity that have driven its success. Today, two Matchbox cars are sold every second worldwide. Mattel announced plans to adapt the brand into a live-action film, marking a new chapter in its storied history.
To learn more about Matchbox Driving Adventures and discover more upcoming games published by Outright Games featuring Mattel franchises, follow Outright Games on YouTube (@OutrightGames), X (@Outright_Games), and Instagram (outright_games).
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com .
About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com
Press Contacts:
Mattel
Casey McDonald
Casey.McDonald@Mattel.com
Outright Games
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EL SEGUNDO, Calif, October 27, 2021 – Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they've created something for every Nike, UNO and basketball fan in this collection.”
“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game's iconic colors, design elements and a special 3-4 card design into the following products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.
- Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys.
Fans can visit @UNO, Nike and @MattelCreations and for more information.
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