The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox™ Driving Adventures, Monster High™: Skulltimate Secrets™, and Barbie Project Friendship™.
EL SEGUNDO, Calif., May 22, 2024 – Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a multi-year strategic partnership with Outright Games, the leading publisher of family-friendly interactive entertainment. The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox™ Driving Adventures, Monster High™: Skulltimate Secrets™, and Barbie Project Friendship™.
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.
"Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
“At Outright Games, we pride ourselves in expanding the worlds of iconic IPs into cherished video games - working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises,” added Stephanie Malham, Managing Director at Outright Games. “We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster High and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”
Outright Games is renowned for producing high-quality games that can be enjoyed by the whole family, making it the perfect developer to bring Mattel's beloved franchises to life on gaming consoles. These games are designed to deliver a wide range of experiences, from high-speed competitive driving adventures from Matchbox™ to stories that emphasize teamwork and foster friendship from Barbie™ and Monster High™. Further details for each game, including release dates and features, will be announced in the coming months.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy.
For more information please visit: www.outrightgames.com
Media Contact:
Mattel
Outright Games
EL SEGUNDO, Calif, October 27, 2021 – Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they've created something for every Nike, UNO and basketball fan in this collection.”
“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game's iconic colors, design elements and a special 3-4 card design into the following products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.
- Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys.
Fans can visit @UNO, Nike and @MattelCreations and for more information.
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