Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property.
EL SEGUNDO, Calif. , (October 24, 2022) – Mattel, Inc. (NASDAQ: MAT) announced today that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property.
As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.
“The Pokémon Company International has built an incredible franchise for more than 25 years,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon.”
“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokémon through construction play,” said Amy Sachtleben, Senior Director of Licensing and Promotions at The Pokémon Company International. “Toys play an integral role in the Pokémon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.”
To shop MEGA's offering of Pokémon toys, visit https://shop.mattel.com/collections/mega-pokemon .
####
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com .
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit https://www.pokemon.com/ .
Press Contacts
Niki Kazakos
Casey McDonald
EL SEGUNDO, Calif, October 27, 2021 – Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job bringing my ideas to life, and I think they've created something for every Nike, UNO and basketball fan in this collection.”
“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and his family’s love of UNO, incorporating the game's iconic colors, design elements and a special 3-4 card design into the following products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.
- Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1 through November 30.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, brands, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where toys become art and art is influenced by toys.
Fans can visit @UNO, Nike and @MattelCreations and for more information.
Add new comment