Service Line Strategy and Business Development


Compete for market share better with the latest innovations in strategic planning and business development.
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  • Service Line Strategy Advisor

Service Line Strategy Advisor

Your growth strategy starts here

Under pressure to profitably grow your service line business? We can help. We work with planners and hospital executives to uncover viable growth opportunities, prioritize clinical investments, and position services effectively through highly customized, consultative projects.

Tap into outpatient service line growth

Do you know your top outpatient business opportunities? Or the resources you'll need to develop them? Our reference guide shows you what it takes to develop these outpatient specialty services.

Outpatient Specialty Facility Placement Guide

Download this decision guide to see the key considerations different stakeholders take into account when selecting a site of care.

Field Guide for Service Line Differentiation

Review program development considerations that can drive differentiation across six core service lines: cardiology, oncology, women’s services, orthopedics, neurosciences, and surgical services.

See the considerations

Measure service line performance in a value-based market

We’ve compiled lists of fee-for-service and value-based metrics to help you better assess the performance of six core service lines. Preview the metrics we suggest for oncology.

Download the metrics

What Our Experts and Members Are Saying

  • “This analysis was spot on. We couldn’t have built this model without your team. We didn’t even know what to include. Now we’ll be able to make an intelligent decision.”

    -Hospital Planning Director

    “I’ve paid hundreds of thousands of dollars over the years for work that is nowhere near the caliber of yours. Your digestive health report was the best I’ve ever seen!”

    -System Planning Director

  • Ready your service lines for today's market

    See how our experts helped one organization expand its valve surgery program and discover the root cause of market share losses.

    Watch the video

  • “This analysis was spot on. We couldn’t have built this model without your team. We didn’t even know what to include. Now we’ll be able to make an intelligent decision.”

    -Hospital Planning Director

    “I’ve paid hundreds of thousands of dollars over the years for work that is nowhere near the caliber of yours. Your digestive health report was the best I’ve ever seen!”

    -System Planning Director

  • Ready your service lines for today's market

    See how our experts helped one organization expand its valve surgery program and discover the root cause of market share losses.

    Watch the video

Request an executive briefing

Explore partnership with our team of more than 35 service line experts.

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Popular Projects

Investment prioritization

We help you determine what and when to invest in advanced clinical technologies based on your markets and unique positioning.

 

Outmigration opportunity analyses

We provide an in-depth look at your consumers' behavior and evaluate your satellite clinic opportunities.

 

Service line gap analyses

We help evaluate the effectiveness of your core service lines, including:

  • Cardiovascular
  • Diagnostic imaging
  • General surgery
  • Neurosciences
  • Oncology
  • Orthopedics
  • Women’s health

Program development plans

We guide you through the process of developing new plans and service lines, including:

  • Electrophysiology
  • Vascular services
  • Bariatric surgery
  • Digestive health
  • Sleep medicine
  • Sports medicine
  • Urogynecology
  • Maternal fetal medicine

Blog Posts

Get our take on the latest innovations in growth strategy and market development through our blog, The Growth Channel. Check out some popular posts below.

IU Health is closing its proton center. Should others be worried?

After IU Health announced it would close its proton therapy center, we sat down with Chris Pericak, senior consultant for Service Line Strategy Advisor, to discuss the news and potential implications for other centers. More

 

You’ll be surprised: What imaging leaders are saying right now

Ever wonder how long that MRI scanner is really going to last? Or whether the manufacturer’s service contract is actually the best deal? To get answers to these questions and more, our imaging experts conducted a survey of radiology directors and other imaging administrators. Here are some of the most surprising results. More

 

Why patient access is a CEO issue

Patient access may not be as familiar a phrase as “population health management" or “volume growth,” but it's the key to achieving these organizational objectives. More

 

Siting your next retail clinic? Follow the coffee smell.

Retail clinics are expected to double in number in the next few years. Our experts have received countless questions from members who are considering investing in these capabilities, and one of the most common is "Where do we put it?” More

Case Studies

A three-step process for improving any clinical program

Groveland Health wanted to establish an integrated heart failure center and brand it as a “center of excellence," but program leaders were overwhelmed by the population and infrastructural needs for running a sustainable program.

Learn how we partnered with Groveland to prioritize and execute program development initiatives. More

 

How we saved one organization $2M in capital technology cost

As the market for robotic surgery saturates, investment is now considered a market-retention rather than a market-growth tactic. But with hospitals pressured to provide value-based, low-cost care, investing in this technology is often hard to justify.

We've helped over 200 hospitals decide if a robotic surgery program is right for them. See one organization’s story. More

 

How we helped one institution prepare for its HF population needs

In today’s changing health care environment, developing a successful program requires shrewd strategic planning, strong coordination, and infrastructural flexibility to adapt accordingly. Learn how we helped one organization establish its heart failure program. More


Market Innovation Center

Helps health care strategic planners foresee market evolution, expedite confident decisions, and lead their teams and stakeholders through change.

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