UAE has the largest smartphone penetration rate that has encouraged the rise of mobile commerce (or m-commerce). M-proportion commerce's of the UAE's eCommerce sector has climbed from 29% in 2015 to 42% in 2020.
Mumbai, Maharashtra, India., December 27, 2022 - /PressReleasePoint/ - In MENA region, UAE has the largest smartphone penetration rate that has encouraged the rise of mobile commerce (or m-commerce). M-proportion commerce's of the UAE's eCommerce sector has climbed from 29% in 2015 to 42% in 2020. In 2020, Food and beverages overtaken the apparel and footwear market which was a temporary shift.
The expansion of digital purchasing has been pushed by changing consumer habits during Covid-19. According to the UAE National Economic Register, the UAE eCommerce industry issued the most licenses in May 2020, totaling 196. During the pandemic, many companies made large investments in online sales activity and used omni-channel approaches to grow or stabilize their businesses.
Steep Rise in E-commerce Licenses
UAE and particularly Dubai, remain eCommerce growth centres in the MENA area. According to the UAE National Economic Register, the UAE eCommerce industry issued the most licenses in May 2020, totalling 196.
Surging Demand for E-Grocery
The epidemic has boosted e-grocery significantly. It is still the UAE's fastest-growing eCommerce segment, rising times as efficient as the region's entire eCommerce market.
Increasing Government Initiatives: Several government initiatives have been implemented to encourage innovation, entrepreneurship, and a cashless economy, giving a boost to eCommerce development in the country. Dubai CommerCity, a free trade zone to facilitate eCommerce, was established by the government in 2017. It is backed by an investment of nearly Dh 3.2 billion and extends over an area of 2.1 million square feet.
Surging Internet and Smartphone Penetration: Consumers in UAE are among the top users of the highest levels of the internet, smartphone, and social media penetrations globally. As per World Bank data, internet penetration in the UAE stood at 99.15% in 2019. As of March 2021, Internet subscribers and active mobile phone subscribers were 3,269,359 and 17,075,188, respectively.
Positive impact over 3PL Industry: COVID-19 has given boost to e-retailing and simultaneously created demand for logistics of which 3Pl service providers are benefitting the most as the companies foraying into eCommerce business are not equipped with logistics supply chain therefore 3PL service providers are able to settle the losses incurred in 2020 and predicted to enjoy high demand in Dubai as country’s geographical location and developed infrastructure makes it key market for other GCC regions.
Makreo Research has published a research study on UAE E-commerce market titled, “UAE E-commerce Market Future Forecast to 2027” is a detailed study that helps to assess market performance basis the past and present trends, impact of external factors, initiatives taken by the government and the market players and also key challenges impacting the industry performance. There is a regional level assessment of the market performance covering Dubai and Abu Dhabi.
The report examines the UAE eCommerce market on various parameters. This section in particular discusses past, present and future market performance of the eCommerce industry in the region and specifically focuses on impact of covid-19 over the adoption rate. The section covers market performance by product segmentation (Apparel & Footwear, Consumer Electronics, Food & Drink, Media Products, Personal accessories & eyewear).
The study helps to answer following areas:
- How UAE economy is performing amid disruptions caused by the COVID-19 and to measure the impact of COVID-19 with the help of pre covid-19 and post covid-19 assessment.
- What are the technological developments happening in the UAE eCommerce market?
- What are the top exporting and importing products of UAE?
- What percentage of the population resides in Urban areas and what population segment dominates the UAE eCommerce demand?
- How UAE eCommerce market was performing in the past and what is the impact after the virus outburst?
- What are the factors influencing the demand and how industry is placed in near future?
- What are the external factors accounting for a shift in the demand and how these factors are expected to influence the market?
- How mobile eCommerce market is performing in the UAE?
- What are the leading B2C segments in the region?
- Who are the key players in the market and what is their present state of performance?
To know more about Makreo Research or to enquire about the publication, please refer to the link
UAE E-Commerce Market Performance An Outlook to 2027 (https://www.makreo.com/report/uae-e-commerce-market-perfo...)
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About Makreo Research and Consulting
Makreo Research and Consulting is a Market research and consulting firm working closely with business conglomerates worldwide to help them in many aspects of driving their business growth and assist in making wise decisions with the help of our qualitative & quantitative market insights.Makreo Research and Consulting is specialised in infusing life to the business to rise with highest octave with the available resources. Geography is not our limitation; we have extended network of channel partners in many parts of the world that is extending with every new study. Our vast scope of services assists clients in planning future growth strategies, not only in the specified industry, but also in the areas where strategic planning is needed for the consistent success.
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