Mobile Marketing Association ( MMA)

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About Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.

MMA press release, blog etc

Fri, 12/03/2021 - 06:05 Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
Thu, 11/11/2021 - 06:31 Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards
Wed, 10/06/2021 - 07:53 Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer
Wed, 07/14/2021 - 19:21 MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit
Tue, 06/15/2021 - 02:33 Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth
Thu, 05/20/2021 - 00:37 Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Tue, 04/06/2021 - 18:01 Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)
Tue, 03/16/2021 - 23:26 AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers Use of Their Data
Fri, 01/29/2021 - 10:20 MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors
Tue, 01/12/2021 - 09:31 Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
Wed, 12/16/2020 - 10:25 Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020
Thu, 08/13/2020 - 15:48 MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations
Mon, 07/20/2020 - 15:51 MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors
Tue, 06/09/2020 - 15:21 Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud
Tue, 04/07/2020 - 12:42 MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis
Mon, 03/16/2020 - 11:43 Channel Factory Launches Office in Munich, Germany To Drive Growth in DACH region
Mon, 03/16/2020 - 11:30 Channel Factory Announces Senior Sales and Marketing Hires
Thu, 02/20/2020 - 02:43 TEADS NOW CONNECTS ADVERTISERS TO 88 PERCENT OF GEN Z AND MILLENNIAL CONSUMERS ACCORDING TO COMSCORE