Truth Initiative ( Truth Initiative)

Primary tabs

Truth Initiative's picture

Management

**

Contact Address

900 G Street, NW Fourth Floor Washington, DC 20001

About Truth Initiative

Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." Truth Initiative was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry. Truth Initiative is best known for its youth smoking prevention campaign. Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models.

Truth Initiative press release, blog etc

Tue, 12/23/2025 - 02:51 New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
Tue, 11/25/2025 - 09:39 Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
Sat, 09/27/2025 - 03:51 Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization
Fri, 09/12/2025 - 15:22 Federal Actions on Illegal E-Cigarettes Important, but Long Overdue Steps that Require Further Sustained Efforts
Thu, 09/04/2025 - 16:16 Its Everywhere: Middle and High School Educators Sound Alarm on Pervasive, Daily Impact of E-Cigarettes on Learning
Wed, 08/06/2025 - 04:03 Truth Initiative Chief Financial & Investment Officer Anthony OToole to Retire After 25 Years of Distinguished Leadership
Sun, 08/03/2025 - 15:12 New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco
Sun, 08/03/2025 - 15:09 Truth Initiative Names Gary Tang Chief Financial and Investment Officer
Sat, 07/12/2025 - 23:52 Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
Fri, 07/11/2025 - 12:30 Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers
Tue, 05/06/2025 - 04:57 The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction
Tue, 04/15/2025 - 11:04 Attorney General Raoul Announces Juul Settlement Funds to Bring National Youth Vaping Prevention and Cessation Initiative to Illinois
Tue, 01/28/2025 - 15:40 EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program
Thu, 01/16/2025 - 21:06 Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health
Thu, 12/12/2024 - 11:16 As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People
Thu, 08/08/2024 - 16:05 JAMA Publishes New Study on Proven Effectiveness of Truth Initiatives Text Message Quit Vaping Program Among Teens
Wed, 07/10/2024 - 17:41 As Quitting Nicotine Trends on Social Media, truth Supports Young People With Free Tools and Resources
Wed, 07/10/2024 - 17:39 Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
more

InfoBox

Formation1999
HeadRobin Koval
FounderRobin Koval
Employees133
LocationUnited States
HomePagetruthinitiative.org
Facebookwww.facebook.com/truthinitiative
Twittertwitter.com/truthinitiative
Instagramwww.instagram.com/truthinitiative
LinkedInwww.linkedin.com/company/truth-initiative
Wikipediaen.wikipedia.org/wiki/Truth_Initiative