New Delhi, India - Wabi Tech, the democracy tech company based out of New Delhi, India is changing the name of its hyperlocal messaging application from ‘Gadfly’ to ‘Simply Local’ (“SL”) effective immediately.
New Delhi, Delhi, India., October 14, 2019 - /PressReleasePoint/ - Wabi Tech, the democracy tech company based out of New Delhi, India is changing the name of its hyperlocal messaging application from ‘Gadfly’ to ‘Simply Local’ (“SL”) effective immediately. The new branding and name will be reflected on all marketing efforts of the company. The website and all social media properties will only be visible as Simply Local. The applications on the Playstore and Appstore and the application branding have already been rebranded to Simply Local. Going forward the product will only be referred to as Simply Local and the use of Gadfly will cease immediately.
The name change was done after multiple user feedback and focus groups. Simply Local was chosen because it effectively explains the function of the application and user feedback has been mostly positive for the new name. With the goal of growing ten times across the country over the next year the new branding will be a tremendous help as per the CEO Nikhil Bapna.
Simply Local launched by Wabi Tech in 2018 is the only hyper local community driven social networking app. It’s innovative features include geofencing community networks around residential and other localities giving users the benefit of sharing within small networks. In addition it’s unique groups feature gives users control over their social feeds in an easy manner. Currently over ten thousand communities are actively benefiting from Simply Local.
About Us. Wabi Tech is a democracy tech company developing products such as Simply Local which is a hyperlocal instant messaging app developed to bring people in the neighborhood closer. Started in 2016 at New Delhi India the goal was to use technology for the benefit of citizens. It's first product called Gadfly was developed to connect citizens with their elected representatives using an advanced mobile application. This gained widespread success. Wabi Tech has grown tremendously from just a few engineers a few years ago to over 20 members now. The CEO and Founder of Wabi Tech is Nikhil Bapna. Before joining Wabi Tech Nikhil worked at Amkette a tech company based out of New Delhi leading their strategy and marketing efforts. Nikhil also has experience working at KPMG in their Los Angeles office after completely his undergrad at the University of Southern California. Nikhil also got his Masters from Brandeis University in Economics and Finance. On the board of advisors/director of the company is Navyug Mohnot a seasoned veteran of various technology companies such as QAI and QGlue.
Wabi Tech Announces Rebranding of its Application
October 1, 2019
Press Contact: Nikhil Bapna 22A Ring Road, Lajpat Nagar, New Delhi, India 110024